Bekendtgørelse af lov om markedsføring (markedsføringsloven)
LBK nr 1420 af 02/12/2024 · Denmark · Binding instrument
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A seven file toolkit that organises the duties in Bekendtgørelse af lov om markedsføring into phases of open questions, with the statutory text carried verbatim beside each duty.
Included from the Micro level.
Every toolkit in the level is included; nothing is bought one by one.
The businesses it reaches
Bekendtgørelse af lov om markedsføring, LBK nr 1420 af 02/12/2024, governs how businesses present themselves and their offers in the Danish market. It reaches employers recruiting staff, online sellers trading at a distance, traders running competitions and lotteries, businesses concluding consumer contracts, and waste producers and others responsible for waste handling. It also addresses unsolicited communications and other commercial practices directed at consumers and other traders.
The toolkit is a set of seven working files that organise this instrument's obligations into phases of open questions a business answers from its own records. Each answer sits next to the provision it relates to, because the statutory text is carried verbatim beside each duty. Sections are served through a connector inside Claude, and nothing is downloaded and nothing is installed.
The working files walk through marketing conduct and good practice, information duties owed to consumers, prohibitions on certain communications and commercial practices, contractual obligations in consumer relationships, marketing in specific contexts, and general trade practices. The documents that come back are dated compliance reports the business keeps in its own file. The toolkit never gives advice and never presents a perspective; it carries what the authority wrote, organised.
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Questions and answers
Which businesses does this instrument reach?
It reaches employers recruiting staff, online sellers trading at a distance, traders running competitions and lotteries, businesses concluding consumer contracts, and waste producers and others responsible for waste handling. It also covers unsolicited communications and other commercial practices directed at consumers and other traders. A business can check its own position by working through the open questions in the relevant working file.
What does the toolkit contain?
It is a set of seven working files that organise this instrument's obligations into phases of open questions a business answers from its own records. The files cover marketing conduct, information duties, prohibitions, contractual obligations, marketing in specific contexts, and general trade practices. Each answer sits beside the provision it relates to.
How are the sections delivered?
Sections are served through a connector inside Claude. Nothing is downloaded and nothing is installed. The business works through the open questions in the interface it already uses.
What does the business receive at the end?
The documents that come back are dated compliance reports the business keeps in its own file. Each report records the answers the business gave from its own records, with the statutory text beside each duty. The business decides what to do with the report.
Does the toolkit tell a business what to do?
No. The toolkit never gives advice and never presents a perspective. It carries what the authority wrote, organised, and leaves the assessment to the business. The open questions are answered from the business's own records.
Which working file covers information duties owed to consumers?
The second working file covers the duty to provide information, including the rules on what a consumer must be told before a purchase. It sets out the open questions a business answers from its own records, with the statutory text beside each duty. The first file covers marketing conduct and good practice.
Where are prohibitions on certain communications and practices addressed?
The third and fourth working files address prohibitions, including restrictions on certain communications and on specific commercial practices. Each file sets out the open questions a business answers from its own records. The relevant provisions are reproduced word for word alongside the questions.
Does the toolkit cover contractual obligations in consumer relationships?
Yes. The fifth working file covers contractual obligations, including the rules that apply when a business concludes an agreement with a consumer. It sets out the open questions a business answers from its own records. The wording of the law stands next to each question.
Is marketing in specific contexts covered?
Yes. The sixth working file covers marketing in specific contexts, and the seventh covers general trade practices. Together they set out the open questions a business answers from its own records. The provisions themselves are quoted beside the questions.
Can the toolkit be used by a business without legal training?
The toolkit is built around open questions a business answers from its own records, with the statutory text beside each duty. It never gives advice and never presents a perspective. A business that needs an assessment of its position can take the dated compliance report to its adviser.
Source: Retsinformation. Official text, free of copyright under Ophavsretsloven § 9. Official reference: LBK nr 1420 af 02/12/2024.
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