Compliance tools · AI, digital commerce and consumer protection

DMCC Act 2024 compliance tool

DMCC Act 2024 (c. 13) · United Kingdom · Binding instrument

Name anyone on your staff. The system makes them your compliance person.

A member of your own staff, with no compliance background, reads the training module, answers the interview, and finishes with your DMCC Act 2024 documentation cited article by article. The knowledge stays in the business.

Every account level runs inside a dedicated Claude account. Anyone can try a toolkit in their own Claude account; compliance work runs in a dedicated one. The Claude Max plan is £90 a month, paid to Anthropic, and is not included in any level.

See a finished report before you pay

DMCC Act 2024 (c. 13) is a binding instrument in the United Kingdom. UK consumer protection enforcement, subscription traps, fake reviews, drip pricing.

The free assessment screens for DMCC Act 2024 when a business has a website, app or email marketing. The Act's consumer protection duties bind any trader that sells to consumers, online or offline.

Screen your business against all 116 agent toolkits, free →

• Your exact position under DMCC Act 2024: what is in place, what is missing, and what to do about each gap.
• Documentation with article citations, ready for auditors, insurers, customers and public buyers.
• A trained person inside the business who understands what the regulation requires, and stays.
• A dated record of every section completed, with the reports themselves staying in your own Claude account. The toolkit is carried by an account level, see the plans.
• All of it completed in-house, at your own pace, without booking a single meeting.

Check that DMCC Act 2024 applies to your business, free →

Does DMCC Act 2024 apply to my business?

The Act applies to you if you are a trader acting for purposes relating to your business, under section 148(2), or if you carry out alternative dispute resolution in consumer contract disputes. The digital markets regime in Part 1 applies only to undertakings the CMA designates as having Strategic Market Status under section 2.

Who does DMCC Act 2024 apply to?

It applies to any trader, meaning any person acting for purposes relating to that person's business, under section 148(2), and to any person carrying out ADR in relation to consumer contract disputes. Part 1 applies to undertakings designated as having Strategic Market Status under section 2.

Does DMCC Act 2024 apply to a small business?

The consumer protection regime in Parts 3 and 4 applies to any trader regardless of size, so it has no size threshold. The digital markets regime excludes most businesses through the turnover condition in section 7, which requires global turnover exceeding £25 billion or UK turnover exceeding £1 billion.

When does DMCC Act 2024 apply from, and what are the deadlines?

Consumer protection enforcement, sections 147 to 220, and Chapter 1 of Part 4 commenced on 6 April 2025 by S.I. 2025/272. Consumer savings schemes commenced on 1 January 2026 and ADR on 6 April 2026, while Chapter 2 of Part 4 on subscription contracts had not commenced as at 4 July 2026.

What does DMCC Act 2024 require me to do?

You must not carry out unfair commercial practices, under sections 225 and 238 and Schedule 20. Once Chapter 2 is in force you must give subscription pre-contract information under sections 256 and 257 and manage renewal, cancellation and cooling-off under sections 258 to 275.

What records or documents does DMCC Act 2024 require me to keep or produce?

A defendant relying on a due diligence defence under section 238 or section 269 must serve a written notice on the prosecutor at least seven clear days before the hearing or trial diet. Designated undertakings must preserve documents under section 121, which inserts CA 1998 section 25B, and provide compliance reports under section 84(1).

What happens if I do not comply with DMCC Act 2024?

Breach of a conduct requirement or accepted PCI commitment carries a fixed penalty of up to 10 per cent of total worldwide turnover and a daily rate of up to 5 per cent under section 85. Failure to give access or assist a skilled person carries up to 1 per cent fixed and 5 per cent daily for an undertaking, or up to £30,000 and £15,000 per day for an individual, under section 87.

Does DMCC Act 2024 apply to a UK business selling into the EU?

The Act applies across the United Kingdom, and digital activities fall within scope where linked to the United Kingdom through significant UK users, UK business operations, or an immediate, substantial and foreseeable effect on UK trade under section 3. The instrument does not state how it applies to a UK business selling into the EU.

Does DMCC Act 2024 apply to an EU business selling into the UK?

The Act applies across the United Kingdom, and the CMA's investigatory powers of entry, interview and warrant execution are not exercisable in relation to premises, equipment or individuals outside the United Kingdom. The instrument does not state how it applies to an EU business selling into the UK.

How is DMCC Act 2024 different from Consumer Rights Act 2015?

The Consumer Rights Act 2015 supplies general consumer contract remedies that operate alongside the Act's sector-specific duties throughout the toolkit, and Schedule 17 of the Act inserts new investigatory powers paragraphs into Schedule 5 of CRA 2015. The Act also replaces the Consumer Protection from Unfair Trading Regulations 2008, revoked by section 251.

How do I start complying with DMCC Act 2024?

Start with the unfair commercial practices prohibition, which applies to every trader under sections 225 and 238 and Schedule 20. Check whether you are a trader and whether your practices are misleading, aggressive or contrary to professional diligence.

Which ComplianceSME account includes the DMCC Act 2024 toolkit?

The DMCC Act 2024 agent toolkit is included from the Small level.

Related in AI, digital commerce and consumer protection: EU AI Act · Digital Services Act · Digital Markets Act · Product Liability Directive